eCommerce StatCounter Project

You will be able to check this thread to get the latest news about the development of the eCommerce StatCounter Project.

How will the eCommerce StatCounter Project differ form the Advanced one?

The fundamental focus change in the eCommerce StatCounter Project will be the ability to track revenue, and to run ROI (return on investment) reports.

Features Campaign Tracking ROI (returning on investment) based on search engine keywords, referrers, overture and adwordsRelease Date - We have not begun development on this yet.

Please note this list is just a very early work in progress to keep the members informed and up to date. So please do post your wishlist and tell us what you think.

[CaribbeanChoice]

One thing would be nice (and I have seen one other stat service use this) is to track paying or subscribed customers vs. non-paying or non-subscribed customers. This can be done by setting a cookie when a certain event occurs (such as a purchase or subscription or forum registration, etc.). You would then be able to tell who are paid or not as they roam your website. It also could be used to send a red flag if non-paying customers are getting to restricted paying only customers content (i.e. time to check your security set-up!). It also could tell you what percentage of page views are generated by paying or registered customers vs. non-paying or non-registered customers. You could also see if newsletter subscribers are more likely to also purchase something and if so by how much.

Ideas of things to track:

1. subscribers to your newsletters
2. forum or site member registrations
3. paying subscribers or members
4. product or service purchases
5. any event you want to track (i.e. visit a certain page)

[CaribbeanChoice]

Also, being able to assign a username to a specific user would also be useful, especially when investigating fraud or cheating on your website. We track IP addresses on our website for all registered users, so most users in StatCounter could be tied to a user on our system.

We recently had some people cheating on our website (we have a Battle of the Islands (http://www.caribbeanchoice.com/battle.asp) game where you can vote for your favorite island), and this would have made it much easier to figure out who it is and have enough proof to warrant banning them. Going through the server logs was a pain!!!

This isn't exactly related to e-commerce, but it could be if you had to investigate someone stealing services (breaking into restricted areas) or credit card fraud.

[am4606hos]

I would really like to be able to assign a username to a specific IP address as well. I track the IP addresses of my new and prospective mebers of my Yahoo group. I would be more than happy to pay for this option.

[webado]

How can you ever be so sure that a user will always have the same IP address? If they use dial-up, it's pretty much a given that the IP address will change every visit. Even if they use ADSL their IP address may change from time to time. If they are using AOL services, the IP address changes at each pageload practically.

Besides, a user may also be accessing a site from a different location at various times during the day, so again this will mean different IP addresses.

[am4606hos]

The majority of my group members use cable modems so their IP addresses generally remain the same, whether they log in from work or from home. That was my reasoning behind wanting to assign a name to an IP address. It would make it easier for me to see at a glance whether an existing group member or a prospective member is accessing my site.

[nikgrey]

Hi Folks,

I use Tiscali's ADSL service and my IP address changes quite often - maybe every time I connect - not sure, but it is never the same when I check it at: http://www.whatismyipaddress.com/

[webado]

Yep, today my supposedly static (or part-time sattic) IP address changed about 10 times from what I can tell. A few of those time it was me trying to reset the modem because of various glitches (DNS error, etc), the rest of the time it was my notorious ADSL ISP (Bell Sympatico) doing me this favor and changing the IP address on me. :lol:

[DevilsOwn]

Any update on this?

[webado]

Reviving a 4-year old thread?