Digital Marketing PPC

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#2
PPC = Pay per Click. There's no link to SEO because it's based on advertising and all such links MUST be nofollowed. You get traffic. You also have to spend money for every click.
 
#3
PPc services and SEO services are different with eact other. SEO is completly organic process where as PPC is paid ads.

PPC services: Full form of PPC is Pay- per Clik. PPC services are a model of internet marketing. These types ads shuold pay for each click. This a way of buying clients to your ad.

Way of keyword research for PPC ads:

  • keywords should relevant to central theme of ad’s product or service.
  • Go for long tail keywords which are less competitive, more specific and low cost.
  • Keywords must specify the total category if it is a product.
 
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