Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
Cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (i.e. spiders or bots) for better indexing. In other words, the web server is specially programmed to return different content to search engines than it returns to regular users, in an attempt to distort search engine rankings. The Search engine may permanently ban from our index any sites or site authors that engage in cloaking.